{"id":17703,"date":"2025-06-21T21:27:34","date_gmt":"2025-06-21T21:27:34","guid":{"rendered":"https:\/\/news-vm.com\/?p=17703"},"modified":"2025-06-21T21:27:34","modified_gmt":"2025-06-21T21:27:34","slug":"wisconsin-dairy-queen-puts-up-politically-incorrect-sign-owner-stands-by-his-decision","status":"publish","type":"post","link":"https:\/\/news-vm.com\/?p=17703","title":{"rendered":"Wisconsin Dairy Queen Puts Up \u2018Politically Incorrect\u2019 Sign, Owner Stands By His Decision"},"content":{"rendered":"<p><em>Note: we are republishing this story, which originally made the news in September 2017.<\/em><\/p><div class=\"uaxtn69f5b746d9db8\" ><div style=\"width:100%; max-width:1200px; margin:0 auto;\">\n  <a href=\"https:\/\/bolt-casino.com?r=0BFDBF1283\" target=\"_blank\" rel=\"noopener\">\n    <img \n      src=\"https:\/\/news-vm.com\/wp-content\/uploads\/2026\/04\/f8693ebb-2018-480f-a2f7-0096810c07f0.jpg\" \n      alt=\"200% Deposit Bonus + 10% Cashback\" \n      style=\"width:100%; height:auto; display:block; border-radius:8px; cursor:pointer;\"\n    \/>\n  <\/a>\n<\/div><\/div><style type=\"text\/css\">\r\n@media screen and (min-width: 1201px) {\r\n.uaxtn69f5b746d9db8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.uaxtn69f5b746d9db8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.uaxtn69f5b746d9db8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.uaxtn69f5b746d9db8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.uaxtn69f5b746d9db8 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n\n<p>A Dairy Queen restaurant in Wisconsin has garnered attention after a sign that sits in its front window went viral.<\/p>\n<p>The sign, which hangs in the front window of a Dairy Queen in Kewaskum, Wisconsin, states that \u201cthis restaurant is politically incorrect\u201d before noting staff say \u201cMerry Christmas,\u201d \u201cHappy Easter\u201d and \u201cGod Bless America,\u201d among others, according to WDJT.<\/p>\n<p>The sign also says the restaurant salutes the flag, gives thanks to the troops and offers free sundaes to military veterans on Veterans Day.<\/p>\n<div class=\"code-block code-block-10\">\n<p>\u201cI felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,\u201d said franchise owner Kevin Scheunemann. \u201cIt just seems that those kinds of values and principles are becoming controversial in society.\u201d<\/p>\n<p>Scheunemann said he first hung the sign nearly four years ago after a customer complained about Christian music playing in the restaurant. After Scheunemann posted the sign, he said he has not experienced any other issues.<\/p>\n<div class=\"m-detail--body-item m-detail--body-item-inline\">\n<figure class=\"l-inline tml-image m-detail--tml-image--inline\"><picture class=\"is-loaded\"><source srcset=\"https:\/\/www.opposingviews.com\/.image\/c_limit%2Ccs_srgb%2Cq_auto:good%2Cw_380\/MTUzODYwMDg1NTQ4MTMyMDQz\/image-placeholder-title.webp 380w, https:\/\/www.opposingviews.com\/.image\/c_limit%2Ccs_srgb%2Cq_auto:good%2Cw_620\/MTUzODYwMDg1NTQ4MTMyMDQz\/image-placeholder-title.webp 620w, https:\/\/www.opposingviews.com\/.image\/c_limit%2Ccs_srgb%2Cq_auto:good%2Cw_634\/MTUzODYwMDg1NTQ4MTMyMDQz\/image-placeholder-title.webp 634w\" type=\"image\/webp\" sizes=\"(min-width: 1240px) 634px, (min-width: 675px) 620px, calc(100vw - 40px)\" \/><source srcset=\"https:\/\/www.opposingviews.com\/.image\/c_limit%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_380\/MTUzODYwMDg1NTQ4MTMyMDQz\/image-placeholder-title.jpg 380w, https:\/\/www.opposingviews.com\/.image\/c_limit%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_620\/MTUzODYwMDg1NTQ4MTMyMDQz\/image-placeholder-title.jpg 620w, https:\/\/www.opposingviews.com\/.image\/c_limit%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_634\/MTUzODYwMDg1NTQ4MTMyMDQz\/image-placeholder-title.jpg 634w\" sizes=\"(min-width: 1240px) 634px, (min-width: 675px) 620px, calc(100vw - 40px)\" \/><img loading=\"lazy\" decoding=\"async\" class=\"m-detail--tml-image m-image\" src=\"https:\/\/www.opposingviews.com\/.image\/t_share\/MTUzODYwMDg1NTQ4MTMyMDQz\/image-placeholder-title.jpg\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"An image of the Dairy Queen's controversial sign they posted on their window, Photo Credit: Daily Mail\" width=\"634\" height=\"827\" data-src=\"https:\/\/www.opposingviews.com\/.image\/c_limit%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_700\/MTUzODYwMDg1NTQ4MTMyMDQz\/image-placeholder-title.jpg\" \/><\/picture>\n<div class=\"m-detail--tml-image-wrapper\">\n<div class=\"m-detail--tml-image-container\"><\/div>\n<\/div><figcaption>\n<p class=\"tml-image--caption\">An image of the Dairy Queen\u2019s controversial sign they posted on their window, Photo Credit:\u00a0Daily Mail<\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p>The sign only went viral after a guest from Oregon posted a picture of it to Facebook, expressing concern for the seemingly exclusive ideals represented in the message of the sign.<\/p>\n<p>The original post received much attention before being deleted, according to KIRO. One commenter expressed his relief for the post\u2019s removal, wondering why it caused such vitriol among people.<\/p>\n<p>\u201cThere are some people are agreeing with the sign (and that\u2019s okay), but at the same time are making personal attacks towards the person who shared the picture and voiced her opinion (which is definitely not okay),\u201d the commenter wrote.<\/p>\n<p>Local business owners agree with Scheunemann\u2019s decision to hang the sign, with some stating it\u2019s as much a decision for the customer to not enter as it is for the owner to express his beliefs, according\u00a0to WDJT.<\/p>\n<div class=\"m-detail--body-item m-detail--body-item-inline\">\n<figure class=\"l-inline tml-image m-detail--tml-image--inline\"><picture class=\"is-loaded\"><source srcset=\"https:\/\/www.opposingviews.com\/.image\/c_limit%2Ccs_srgb%2Cq_auto:good%2Cw_380\/MTUzODYwMDg1Mjc3NzMwNTA3\/image-placeholder-title.webp 380w, https:\/\/www.opposingviews.com\/.image\/c_limit%2Ccs_srgb%2Cq_auto:good%2Cw_620\/MTUzODYwMDg1Mjc3NzMwNTA3\/image-placeholder-title.webp 620w, https:\/\/www.opposingviews.com\/.image\/c_limit%2Ccs_srgb%2Cq_auto:good%2Cw_634\/MTUzODYwMDg1Mjc3NzMwNTA3\/image-placeholder-title.webp 634w\" type=\"image\/webp\" sizes=\"(min-width: 1240px) 634px, (min-width: 675px) 620px, calc(100vw - 40px)\" \/><source srcset=\"https:\/\/www.opposingviews.com\/.image\/c_limit%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_380\/MTUzODYwMDg1Mjc3NzMwNTA3\/image-placeholder-title.jpg 380w, https:\/\/www.opposingviews.com\/.image\/c_limit%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_620\/MTUzODYwMDg1Mjc3NzMwNTA3\/image-placeholder-title.jpg 620w, https:\/\/www.opposingviews.com\/.image\/c_limit%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_634\/MTUzODYwMDg1Mjc3NzMwNTA3\/image-placeholder-title.jpg 634w\" sizes=\"(min-width: 1240px) 634px, (min-width: 675px) 620px, calc(100vw - 40px)\" \/><img loading=\"lazy\" decoding=\"async\" class=\"m-detail--tml-image m-image\" src=\"https:\/\/www.opposingviews.com\/.image\/t_share\/MTUzODYwMDg1Mjc3NzMwNTA3\/image-placeholder-title.jpg\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Exterior of the Dairy Queen from Google street view,\u00a0Google Maps via Daily Mail\" width=\"634\" height=\"483\" data-src=\"https:\/\/www.opposingviews.com\/.image\/c_limit%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_700\/MTUzODYwMDg1Mjc3NzMwNTA3\/image-placeholder-title.jpg\" \/><\/picture>\n<div class=\"m-detail--tml-image-wrapper\">\n<div class=\"m-detail--tml-image-container\"><\/div>\n<\/div><figcaption>\n<p class=\"tml-image--caption\">Exterior of the Dairy Queen from Google street view,\u00a0Google Maps via Daily Mail<\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p>\u201cHe posted it on the door so you see it before you walk in,\u201d said April Serwe, who owns a local bar. \u201cYou don\u2019t have to walk in if you don\u2019t agree with it.\u201d<\/p>\n<p>\u201cIn this small community, I don\u2019t think it\u2019s a problem,\u201d said local resident Liz Torrison. \u201cWe\u2019re all just liking each other and having fun.\u201d<\/p>\n<p>Dairy Queen expressed it did not endorse Scheunemann\u2019s approach.<\/p>\n<p>\u201cThis sign expresses the views of this independent owner only and does not speak for ADQ Corporation or any of our other independent franchise owners,\u201d read a statement from the corporate headquarters. \u201cWe expect our franchisees and employees to treat every person who walks through our doors with the utmost dignity and respect. Nothing less is acceptable.\u201d<\/p>\n<p>Sources:\u00a0WDJT,\u00a0KIRO\u00a0\/ Featured Image:\u00a0Mike Mozart\/Flickr\u00a0\/ Embedded Images:\u00a0Daily Mail,\u00a0Google Maps via Daily Mail<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Note: we are republishing this story, which originally made the news in September 2017. A Dairy Queen restaurant in Wisconsin has garnered attention after a sign that sits in its front window went viral. The sign, which hangs in the front window of a Dairy Queen in Kewaskum, Wisconsin, states that \u201cthis restaurant is politically&#8230;<\/p>\n","protected":false},"author":1,"featured_media":17704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wisconsin Dairy Queen Puts Up \u2018Politically Incorrect\u2019 Sign, Owner Stands By His Decision - VM News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news-vm.com\/?p=17703\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wisconsin Dairy Queen Puts Up \u2018Politically Incorrect\u2019 Sign, Owner Stands By His Decision - VM News\" \/>\n<meta property=\"og:description\" content=\"Note: we are republishing this story, which originally made the news in September 2017. 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